Here is our 2025 Update:

For our pilot many things went well including the online training materials, the platform, recruitment for mentors, the comms resources and the fact that it aligns with the Pledge the Change box. On the other hand, a few things that did not go well were the translation services, the lack of downloadable materials for the sessions and finally, that some of the individuals that joined were not using their CARE email addresses meaning that it was difficult to track who registered.

What we would do differently 

There are two main things that we would have done differently. Ideally, it would have been good to have a process in place where we built the internal champions ahead of the launch, and have internal resources for communications. Furthermore, in the ever changing fundraising landscape, we would recommend running the programme again but defining what success looks like, questioning whether it is more to do with training and capacity or with immediate fundraising success.

Advice for Reimagining Fundraising Members 

Finally, for the other members of Reimagining Fundraising, we think our programme was great for mass marketing and global fundraising, especially in regions and countries that have regulations on the type of fundraising that is permitted. The programme also helped increase the size of the funder pool as the approach was more localised to individual countries