Our team has been hard at work, fully immersing themselves in the exploration and testing of various elements to create our first MVP. Through working with Lyssna (formerly UsabilityHub), we have engaged with the vibrant Gen Z and Millennials communities in Singapore and Ireland, seeking their invaluable input on donation preferences and opinions about our groundbreaking ‘Givey’ prototype. Discover the fascinating insights and outcomes of our initial test right here.
But we didn’t stop there. Our second test went even deeper, diving into the results of the first test and posing thought-provoking questions about the features that matter most. From the impact of the donation to the sense of belonging within a community, the thirst for knowledge, and the desire to share support, we’ve uncovered some extraordinary findings. Notably, the proposition garnered immense popularity among respondents who have previously supported refugee charities, and intriguingly, there was no discernible distinction in the proposition’s appeal between millennials and Gen Z. For a comprehensive breakdown of the most favored features, we strongly recommend turning to the final page of this document. All these outcomes will help us to build a better MVP.
Next up, test 3, which will focus on the content needs and preferences to truly engage with Millennials and Gen Z.