- Progress 35% 35%
Idea > Concept > Prototype > Pilot > Results
Head of Fintech (a.i.), UNHCR HQ
Fintech, UNHCR HQ
Digital Influencer Engagement, UNHCR HQ
“With a whole different idea, the approach is to communicate and advertise to these generations in a subscription model, with less dramatic appeal and different, explicit language, in a way that monthly donations are rebranded as subscriptions for a good cause.”
Engaging new audiences
New channels, new tools. Increasing relevance and long-term value when engaging with our supporters
Acquire and retain a goal of 700 new subscribers in year 1 of product launch.
Proof of concept for reaching Gen Z & Millennial audiences, and engage them as regular donors.
Test / Experiment
Test new retention model for regular donors designed for Gen Z & Millennials – e.g. receiving branded-UNHCR items, exclusive content on social media.
Test pilot in 2-3 key markets (Global English speaking donors) as a case-study for other key markets within the organization to launch their own pilot in their respective markets in year 2.
The number of recurring donors acquired in pilot months (3 months) is to increase by 50% vs the average number of recurring donors obtained in tested markets.
Our team has been hard at work, fully immersing themselves in the exploration and testing of various elements to create our first MVP. Through working with Lyssna (formerly UsabilityHub), we have engaged with the vibrant Gen Z and Millennials communities in Singapore...
Watch the recording of the latest update from the project team on October 5th 2023. Min: 00:25:03 to 00:34:02
We finished milestones 1 and 2, which means that we have the wireframes ready for the platform. Launching a project of this magnitude can be a daunting endeavor. It's all too easy to slip into the comfort zone of the tried-and-true approach – creating a fully...